摘要：Consumers’ acceptance and intention to adopt the new technology are crucial aspects of new product marketing. There is no guarantee that technology advancements will translate into successful adoption. This research tests a model to explain consumers’ intention to use mini laptop. An extended adoption model based on the technology acceptance model is applied for pin-pointing the antecedents of intention to use mini laptop. The hypotheses are tested on data from a survey of 331 students. The results of this study show strong support for the effects of perceived expressiveness, perceived enjoyment, perceived usefulness, perceived ease of use, and subjective norm on consumers’ intention to use mini laptop. However, the effect of attitude toward use on intention to use mini laptop was insignificant.
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