文章基本信息

标题：Consumer Credit Card Use Intention and Influence Factors Analysis
本地全文：下载
作者：Yantao Wang ; Yantao Wang
期刊名称：MATEC Web of Conferences
电子版ISSN：2261-236X
出版年度：2017
卷号：100
页码：1-5
DOI：10.1051/matecconf/201710005073
语种：English
出版社：EDP Sciences
摘要：Credit card as a kind of advanced means of payment and the new way of consumer credit in the world widely, but in our country is faced with some problems, such as their per capita spending is low, open the card number is small, motionless bank card is a lot. In this paper, using the Logit model to analyze the Anshan city in Liaoning province consumer credit card usage. And combined with empirical analysis to provide banking management Suggestions and marketing countermeasures, including targeted to provide different kinds of credit card.
关键词：Credit card;willingness to use;factors affected