文章基本信息

标题：PENGARUH PROMOSI DAN PELAYANAN RITEL TERHADAP PEMBELIAN IMPULSIF DI RAMAYANA MALL DENPASAR
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作者：I Gde Made Dharma Tatwa Dyatmika ; Ida Bagus Sudiksa
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2015
卷号：4
期号：1
语种：Indonesian
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：The purpose of this study was to determine the effect of promotion and retail services to impulsive buying Ramayana Mall in Denpasar. This study used a qualitative research using surveys and questionnaires to 150 respondents visitors Ramayana Mall Denpasar. Sampling technique using non-probability sampling. The data analysis technique used in this study is multiple linear regression. It was found that the promotion variable positive and significant effect on impulsive buying Ramayana Mall in Denpasar and retail service variable positive and significant effect on impulsive buying Ramayana Mall in Denpasar.
关键词：Promosi;Pelayanan Ritel;Pembelian Impulsif