文章基本信息

标题：Pengaruh Retail Mix Terhadap Keputusan Pembelian Pada Bali Cenik Kids Apparel di Denpasar
本地全文：下载
作者：Debbie Tri Anggraeni ; I Ketut Nurcahya
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2014
卷号：3
期号：9
语种：Indonesian
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：The existence of modern retail now increasingly entered in the daily activities of the community. This is due to a change in shopping patterns in society. Such changes affect the taste of consumers in making purchasing decisions. Purchasing decisions in a store can occur as a result of variable mix consisting of retail pricing, merchandising, promotion, service, location and atmosphere store outlets. The results based on multiple linear regression analysis showed that the retail mix simultaneously and partially positive and significant impact on purchasing decisions. Keywords: retail, retail mix, and purchasing decisions
关键词：retail;retail mix;purchasing decisions