文章基本信息

标题：Peran Kebiasaan Membaca Label dalam Memediasi Pengaruh Variabel Demografi terhadap Niat Membeli Produk Hijau Merek Natur-E di Kota Denpasar
本地全文：下载
作者：Yuliana Putri ; Gede Suparna
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2014
卷号：3
期号：4
语种：Indonesian
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：As for the purpose of this research is to determine the role of reading labels to mediate the effect of demographic variables on purchase intention green product Natur-E in Denpasar. Number of samples of this study was 100 respondents who been through certain criteria. Based on Baron and Kenny Steps and Sobel Test demographic has positive on purchase intention and reading label, and then reading label has positive on purchase intention green product Natur-E in Denpasar. This study also showed that reading label mediate positive demographic on purchase intention green product Natur-E in Denpasar.
关键词：reading label, demographic, purchase intention