文章基本信息

标题：Pengaruh Lingkungan Toko dan Faktor Situasional terhadap Perilaku Pembelian Tak Terencana Pada Matahari Department Store Denpasar
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作者：Wayan Agus Widiartaka ; Ni Made Purnami
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2014
卷号：3
期号：6
语种：Indonesian
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：The purpose of this study was to determine the effect of store environment and situational factor on impulse buying behavior at Matahari Department Store Denpasar. The research conducted in the city of Denpasar by taking subjects in Matahari Department Store Denpasar. Amount of sample in this study is 120 sample with purposive technic sampling. Data were collected with questionnaires and multiple regression analysis. Based on the result from this study, find that store environment and situational factor has significant and positive influence on the impulse buying behavior.
关键词：Store environment;Situational factor;Impulse Buying Behavior