文章基本信息

标题：Pengaruh Kualitas Pelayanan dan Nilai Pelanggan Terhadap Kepuasan Pelanggan Pada Veranda Cafe
本地全文：下载
作者：Tjokorda Gede Indra Dharmawangsa Pemayun ; Ida Bagus Sudiksa
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2014
卷号：3
期号：12
语种：Indonesian
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：The purpose of this study was to determine the effect of service quality and customer value on customer satisfaction in the Veranda Cafe. This study used a qualitative research using surveys and questionnaires to 120 respondents. This study uses data analysis techniques of multiple linear regression. It was found that the variables of service quality and customer value and significant positive effect on customer satisfaction simultaneously at the Veranda Cafe. Furthermore, variable service quality and customer value and significant positive effect on customer satisfaction partially on the Veranda Café.
关键词：Kualitas Pelayanan;Nilai Pelanggan;Kepuasan Pelanggan