文章基本信息

标题：Pengaruh Stimulus Lingkungan Toko Terhadap Perilaku Pembelian Tidak Terencana Yang Dimediasi Oleh Emosi Positif
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作者：Charloan Artha Margana ; Putu Yudi Setiawan
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2014
卷号：3
期号：9
语种：Indonesian
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：1024x768 ABSTRACT The purpose of this study was to determine the effect of environmental stimuli of store on the behavior of unplanned purchases mediated by positive emotions on consumer hypermarket in Denpasar. This research was conducted in the city of Denpasar, the samples taken were 140 people with purposive sampling method. Data was collected through questionnaires using a 5-point Likert scale to measure 14 indicators. The analysis technique used is multiple linear regression. These results indicate that each variable enironmental stimuli of store significant positive effect on unplanned purchasing behavior and the effect was mediated by positive emotions. This suggests that the environmental stimuli of store can affect unplanned purchasing behavior and also can affect positive emotions before. Keywords : in-store stimuli, impulse buying behavior, positive emotions. Normal 0 false false false IN X-NONE X-NONE