文章基本信息

标题：Pengaruh Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Minat Beli Produk Smartphone Samsung di Kota Denpasar
本地全文：下载
作者：Bayu Prawira ; Ni Nyoman Kerti Yasa
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2014
卷号：3
期号：12
语种：Indonesian
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：The purpose of this study was to determine the effect of product quality, brand image and perception of the price of the products Samsung smartphone buying interest in Denpasar. This study used a qualitative research using surveys and questionnaires to 112 respondents. The data analysis technique used is multiple linear regression. It was found that the quality of the product positive and significant effect on interest in buying products Samsung smartphone in Denpasar. Furthermore, brand image and a significant positive effect on buying interest products Samsung smartphone in Denpasar and price perception positive and significant effect on interest in buying products Samsung smartphone in Denpasar.
关键词：Kualitas Produk;Citra Merek;Persepsi Harga;Minat Beli