文章基本信息

标题：PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TEGAL SARI ACCOMMODATIONDI UBUD
本地全文：下载
作者：Ni Putu Sawitri ; Ni Nyoman Kerti Yasa ; Abdulah Jawas 等
期刊名称：Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
印刷版ISSN：2302-8890
出版年度：2013
卷号：7
期号：1
语种：English
出版社：Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
摘要：The aim of this research is to know the effect of service quality towards customer satisfaction and loyalty in Tegal Sari Accommodation Ubud. Respondent of this research are foreign customer with at least 17 years old who remain to stay at Tegal Sari Accommodation at least twice in the last 5 years. The number of respondents on this research defined 140 respondents by using sampling technique that is purposive sampling. This research used analysis of Structural Equation Modeling (SEM) with the help of AMOS program. The result of this research showed that service quality has significant impact on satisfaction, satisfaction has significant impact on loyalty, service quality has significant impact on loyalty of Tegal Sari Accommodation Ubud.
关键词：service quality;customer satisfaction;customer loyalty