文章基本信息

标题：PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR
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作者：Ni Made Dhian Rani Yulianti ; Ni Wayan Sri Suprapti ; Ni Nyoman Kerti Yasa 等
期刊名称：Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
印刷版ISSN：2302-8890
出版年度：2014
卷号：8
期号：1
语种：English
出版社：Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
摘要：This study aimed to determine the effect of store image on customer satisfaction, the influence of satisfaction on customer repurchase intention, and effect of store image on customer repurchase intention. Data collected through the survey by distributing questionnaires to 185 respondents. Data were analyzed using SEM with application software AMOS and SPSS. The results showed that: (1) Store image has a positive and significant impact on customer satisfaction. (2) Customer satisfaction has a positive and significant impact on customer repurchase intention. (3) The store image has a positive and significant impact on customer repurchase intention
关键词：store image, satisfaction, and repurchase intention