文章基本信息

标题：Corporate Reputation and the Pharmaceutical Market in the Context of World Crisis
本地全文：下载
作者：Gina Ionela BUTNARU ; Luminita Mihaela Ion
期刊名称：Advances in Asian Social Science
印刷版ISSN：2167-6429
出版年度：2012
卷号：2
期号：3
页码：489-494
语种：English
出版社：World Science Publisher
摘要：We witness the war for the customer’s mind all around us, every day. The effort and the resources involved are remarkable: armies of people and expenses amounted to hundreds of million, even billion per year. Who has got a place in the mind of other people has won everything: partners, supporters, clients, employees, marketplace profitability. Thus, in this paper we study corporate reputation as a success factor for companies in the context of current crisis.
关键词：corporate reputation and economic crisis