文章基本信息

标题：Research Note on Consumer’s Behavior: Case of Airline Electronic Ticketing
本地全文：下载
作者：Erfan Rezamand ; Shahryar Sorooshian
期刊名称：Advances in Information Technology and Management
印刷版ISSN：2167-6372
出版年度：2012
卷号：1
期号：2
页码：97-97
语种：English
出版社：World Science Publisher
摘要：This note is a short review of a study [1] in airline consumer’s behavior, which tries to cover two areas of knowledge, electronic ticketing from information technology studies and consumer behavior from management studies. The paper starts with a short background and research problem statement, and then continues with research questions and objectives of the study. Finally, six variables is introduced as the research findings; which according to the gathered date, these variables have the greatest contribution to explaining the airline consumer’s behavior.
关键词：E-ticketing;airline passenger;Malaysia;consumer’s behavior