文章基本信息

标题：Analysis of SWOT on Internet Banking
本地全文：下载
作者：Yan-Qin Su ; Ying-jun Sun
期刊名称：Advances in Applied Economics and Finance
印刷版ISSN：2167-6348
出版年度：2012
卷号：2
期号：2
页码：325-328
语种：English
出版社：World Science Publisher
摘要：With the development of Internet, online banking has become a development trend of Bank. It also provides more opportunity for the profits. The advantages of the online banking draw attentions from each bank. Its convenience is helpful to develop the bank markets, but also can improve the bank's financial service level. So each bank searches for more innovative financial products to pursue the market share. The SWOT analysis-based method on the internal and external environment provided the theoretical basis for online banking. The strategic analysis shows the research value and has certain practical significance.
关键词：SWOT analysis;Internet banking;strategic research