文章基本信息

标题：STRATEGIES FOR COMPETETIVE ADVANTAGE IN ELECTRONIC COMMERCE
本地全文：下载
作者：Siamak Azadi
期刊名称：EMAJ: Emerging Markets Journal
印刷版ISSN：2158-8708
出版年度：2011
卷号：1
期号：2
页码：59-69
DOI：10.5195/emaj.2011.13
语种：English
出版社：University Library System, University of Pittsburgh
摘要：Despite rapid and sustained development of electronic commerce, many companies doing e-business are still in the investment and brand-building phase and have yet to show a profit. However, as e-businesses shift their focus from building a customer base to increasing revenue growth and profitability, they should reevaluate their current business strategies, if any, and develop strategies that provide a clear path to profitability. This study uses McCarthy’s four marketing mix model and Porter’s five competitive forces model to identify strategies for Internet companies that respond to the five competitive forces and thereby achieve a competitive advantage. The study provides significant new insights into the development and implementation of e-business strategies that contribute to increased profit.