文章基本信息

标题：Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die; Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better Business, Sell Faster, and Win More Business; Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions; Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness
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作者：Richard Stern
期刊名称：Homiletic
印刷版ISSN：2152-6923
出版年度：2008
卷号：33
期号：2
DOI：10.15695/hmltc.v33i2.3307
出版社：Academy of Homiletics