文章基本信息

标题：Emerging opportunities: the internet, marketing and museums
本地全文：下载
作者：Evdoxia Richani ; Evdoxia Richani ; Georgios Papaioannou 等
期刊名称：MATEC Web of Conferences
电子版ISSN：2261-236X
出版年度：2016
卷号：76
页码：1-5
DOI：10.1051/matecconf/20167602044
语种：English
出版社：EDP Sciences
摘要：The tremendous impact of applying new technologies is obvious when it comes to museums. Internet forms an integral part of museums everyday life and decision making. Websites, online communities, social media, and mobile applications comprise elements of the modern museum’s digital self, which complements the real museum of permanent and temporary exhibitions, storage rooms, visitors’ facilities, laboratories and, most important, museum objects. This environment inevitably affects museum marketing strategies and creates relevant opportunities.