文章基本信息

标题：The strategic use of sustainable design: A case study on a large corporation
本地全文：下载
作者：Aguinaldo dos Santos
期刊名称：Strategic Design Research Journal
印刷版ISSN：1984-2988
出版年度：2009
卷号：2
期号：3
页码：83-87
DOI：10.4013/5165
语种：English
出版社：SDRJ - Strategic Design Research Journal
摘要：The present article addresses some key constraints to enable a more strategic role of design within corporations, with a focus on the large opportunities set by the demands of sustainability. In order to illustrate such implications the author reports a case study developed within a Base-Of-Pyramid project of a large corporation where the challenge was the design of a Do- It-Yourself (DIY) shelf for low income houses. The project requirements involved the possibility of manufacturing, selling, distributing, assembling and maintaining the product within the low-income community. The project was aligned with the corporation’s strategic goals of expanding their socially inclusive businesses, thus enabling design to act strategically for the implementation of sustainable ideals. Key words: sustainability, strategic design, Base-of-Pyramid, furniture, social-inclusive business.
其他摘要：The present article addresses some key constraints to enable a more strategic role of design within corporations, with a focus on the large opportunities set by the demands of sustainability. In order to illustrate such implications the author reports a case study developed within a Base-Of-Pyramid project of a large corporation where the challenge was the design of a Do- It-Yourself (DIY) shelf for low income houses. The project requirements involved the possibility of manufacturing, selling, distributing, assembling and maintaining the product within the low-income community. The project was aligned with the corporation’s strategic goals of expanding their socially inclusive businesses, thus enabling design to act strategically for the implementation of sustainable ideals. Key words: sustainability, strategic design, Base-of-Pyramid, furniture, social-inclusive business.