文章基本信息

标题：Consideraciones para repensar la comunicación: el papel de los medios digitales desde el método de Bagozzi y Phillips
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作者：Maryalejandra Montiel ; Fernando Villalobos
期刊名称：Anuario electrónico de estudios en Comunicación Social "Disertaciones"
印刷版ISSN：1856-9536
出版年度：2009
卷号：2
期号：1
语种：Spanish
出版社：Universidad de Los Andes / Universidad Complutense de Madrid
摘要：The purpose of this paper is to make use of the holistic constructivism, proposed by Bagozzi & Phillips (1982), to provide structure to a methodological - theoretical body that would sustain the research named: ";; Communication and Democracy: the role of cybermedia in the building of citizenship";;. Its content encloses concepts about communication, digital media and democratization. Finally it elaborates a theoretical network where the theoretical, derived and empirical concepts exposed, as well as the relationships among them. The idea is to approach to accelerating and drastic changes of this 21st century, in view of the growing technological advances and the presence of global processes. The epicenter of these realities is the man and the construction of his world.
关键词：Communication;digital media;democratization;citizenship;Comunicación;medios digitales;democratización y ciudadanía