文章基本信息

标题：Repensar la textualidad de la imagen digital: Una propuesta metodológica para la lectura lúdica de pantallas digitales
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作者：Cristian Álvarez ; Mariella Azzato
期刊名称：Anuario electrónico de estudios en Comunicación Social "Disertaciones"
印刷版ISSN：1856-9536
出版年度：2009
卷号：2
期号：2
语种：Spanish
出版社：Universidad de Los Andes / Universidad Complutense de Madrid
摘要：It sets out the necessity about thinking over the instructional function of image in digital world under the light of the new opportunities of a methodological proposal to read as a game. First, for this reason it exams the perceptions of García Canclini about the reading of university students, and its problems on the context of new technologies: accumulation of information versus weakening of reflection. To this situation it adds the no appreciation of visual images. Faced with this problematic situation, and with the aim of sketching out options, it analyzes two experiences about books: the ";tasty"; reading of texts (the ";good reading";), and the potentialities presented in the essential characteristics of playing. So, it proposes a methodology shaped for five steps to read images on digital screen. Its aim is seizing the possibilities of ";good reading"; to expand the comprehension of the visual information perceived through the screen. The proposal puts the accent in the textuality of representational surface of an image. Also it brings the attentive visual route about in order to enable to identify both significant forms and spaces. This proposal is illustrated with examples.
关键词：University reading and writing;educational image;digital screens;";good reading";playing;methodology;textuality;digital and visual media;lectura y escritura universitaria, imagen educativa, pantallas digitales, “buen leer”, juego, metodología, textualidad, medios visuales y digitales.