文章基本信息

标题：Book Review: Getting to Plan B: Breaking through to a better business model
作者：Arlen D Meyers
期刊名称：Journal of Commercial Biotechnology
印刷版ISSN：1478-565X
出版年度：2010
卷号：16
期号：2
DOI：10.5912/jcb332
语种：English
出版社：thinkBiotech LLC
摘要：Getting to Plan B: Breaking through to a better business model John Mullins and Randy Komisar Harvard Business School Press, Boston, MA, 2009, hardback, 249pp., ISBN: 978-1422126691