文章基本信息

标题：Telebasura y publicidad
本地全文：下载
作者：Víctor Curto ; Isabel Solanas
期刊名称：Trípodos. Facultat de Comunicació Blanquerna.
印刷版ISSN：2340-5007
出版年度：2007
期号：21
页码：127-136
语种：Spanish
出版社：Facultat de Comunicació Blanquerna URL
摘要：What is the relationship between trash TV and adverti- sing? What sort of audience does trash TV generate from the perspective of advertising analysis? Does trash TV threaten the classic model of the advertising-audien- ce relationship? This article tries to establish points of convergence and divergence between this television for- mat and the advertising formats that take place on and about trash TV. It also attempts to touch on the concept of trash advertising from its formal and conceptual aspects.