文章基本信息

标题：O DISCURSO MIDIÁTICO E AS REPRESENTAÇÕES SOCIAIS DO ESPORTE: O ATLETA COMO MODELO DE COMPORTAMENTO.
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作者：Doiara Silva dos Santos ; Ana Gabriela Alves Medeiros
期刊名称：Pensar a Prática
印刷版ISSN：1980-6183
出版年度：2009
卷号：12
期号：3
DOI：10.5216/rpp.v12i3.6937
语种：English
出版社：Pensar a Prática
摘要：Normal 0 21 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabela normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The media has changed the communication processes and raised new communicative interactions between the social actors. These processes generate specific codes which produces perception, reception and social behavior effects. This study intends to identify how the athlete is represented as a social actor of sport in the media dicourse. Reports of Revista Veja – national circulation and high visibility in the brazilian printed media –, in the sport section from January of 2007 to January of 2008 were analyzed. It was verified the mythical figure of the athlete as a social actor of sport, and his representations as a behavior model.
其他摘要：The media has changed the communication processes and raised new communicative interactions between the social actors. These processes generate specific codes which produces perception, reception and social behavior effects. This study intends to identify how the athlete is represented as a social actor of sport in the media dicourse. Reports of Revista Veja – national circulation and high visibility in the brazilian printed media –, in the sport section from January of 2007 to January of 2008 were analyzed. It was verified the mythical figure of the athlete as a social actor of sport, and his representations as a behavior model.
关键词：Printed Media;Athlete;Content Analysis;Medios Gráficos;Atleta;Análisis de Contenido;Mídia impressa. Atleta. Análise de conteúdo.
其他关键词：Printed Media; Athlete; Content Analysis