文章基本信息

标题：A INDÚSTRIA DO FITNESS E SEU DESENVOLVIMENTO DESIGUAL: UM ESTUDO SOBRE AS ACADEMIAS DE GINÁSTICA NA CIDADE DE GOIÂNIA
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作者：Dennia Pasquali ; Ricardo Niterói ; Fernando Mascarenhas 等
期刊名称：Pensar a Prática
印刷版ISSN：1980-6183
出版年度：2011
卷号：14
期号：2
DOI：10.5216/rpp.v14i2.12311
语种：Portuguese
出版社：Pensar a Prática
摘要：This article is the result of an investigation on the logical development of the “Industry's Fitness”. From the case study, we collate the trends of expansion of this "Industry" with data on the context in Goiânia-GO. We built a quantitative characterization of the market and conducted a qualitative study involving interviews and observation, with 10 academies in the city. It was concluded that the growth of this sector follows the logic of uneven development, with the opposition of major academies, which show an enormous capacity for innovation, being distributed by the most dynamic centers of the city, and small academies that proliferated in the periphery based on traditional methods of organizing work and dependent on local consumption.
其他摘要：This article is the result of an investigation on the logical development of the “Industry's Fitness”. From the case study, we collate the trends of expansion of this "Industry" with data on the context in Goiânia-GO. We built a quantitative characterization of the market and conducted a qualitative study involving interviews and observation, with 10 academies in the city. It was concluded that the growth of this sector follows the logic of uneven development, with the opposition of major academies, which show an enormous capacity for innovation, being distributed by the most dynamic centers of the city, and small academies that proliferated in the periphery based on traditional methods of organizing work and dependent on local consumption.
关键词：Fitness;Gyms;Goiânia.;Fitness;Gimnasios;Goiânia.;Fitness;Academias de Ginástica;Goiânia
其他关键词：Fitness; Gyms; Goiânia.