文章基本信息

标题：Peran dan Posisi Hubungan Masyarakat Sebagai Fungsi Manajemen Perguruan Tinggi Negeri di Semarang
本地全文：下载
作者：Yanuar Luqman
期刊名称：INTERAKSI: Jurnal Ilmu Komunikasi
印刷版ISSN：2310-6051
出版年度：2013
卷号：2
期号：1
语种：English
出版社：INTERAKSI
摘要：: The goal of research to find out the role and position in public relations in management education institution (university) in achieving its objectives. After identification of roles and positions preformance, the study aims to evaluate the performance of public relations as part of management. The basic concept as the foundation is the concept of the role of Public Relations degree : expert precriber, problem solving facilitator, communications facilitator and communication technician. This study used a qualitative descriptive research method with the study subjects were Diponegoro University and Public Relations Semarang Public Relations and internal stakeholders. The results of this study indicate Role of Public Relations at State University of Communication tends to act as a technician and only a small role as Communications facilitator. The position of Public Relations at State University is a marginal position as evidenced by many levels of bureaucracy that must be passed in implementing Public Relations function. Performance-related Public Relation role and position in this study assessed the positive and in line with the work portion.