文章基本信息

标题：Exhaustive Analysis of the Way in which were Promoted Romanian Spas/Water Thermal Villages at the November 2013 Edition of the Romanian Tourism Fair
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作者：Alina Cerasela Aluculesei ; Puiu Nistoreanu
期刊名称：International Journal of Economic Practices and Theories
印刷版ISSN：2247-7225
出版年度：2014
卷号：4
期号：3
页码：349-355
语种：English
出版社：International Journal of Economic Practices and Theories
摘要：Romania is one of the countries that, despite its potential, have failed to pass a single spa tourism product, preferring to rely on multiple sides. This paper discusses how the resorts and areas with watering potential in Romania are currently promoting to attract more tourists. In this regard, we undertook research in the November 2013 edition of Romania's Tourism Fair which we address issues such as the number of participations, materials distributed and the funds used to attend. Also in the same event we did an analysis of the materials distributed at fair booths that promoted and entities in the area of health tourism (resorts, hotels) to compare with those offered by Austria, Turkey and Bulgaria. Besides these issues, the paper presents and analysis statistics provided by the National Institute of Statistics, including: the number of tickets allocated to rest and treatment, or the budget for this purpose in 2009-2011.
关键词：Tourism; Marketing; Advertising;;Climatic resort, Health tourism in Romania, Romanian tourism fair, Tourism marketing , Watering resort;L83; M21; M37