文章基本信息

标题：Factors Influencing Consumers’ Purchase Decision of Private Label Brand Products
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作者：Kamel Ben Youssef ; Marco Fazzini ; Thomas Majd 等
期刊名称：International Journal of Economic Practices and Theories
印刷版ISSN：2247-7225
出版年度：2014
卷号：4
期号：5
页码：926-935
语种：English
出版社：International Journal of Economic Practices and Theories
摘要：The FLIRT (Focus, Language, Incentives, Rules and Tools) model of Crowdsourcing building upon Viitamäki (2007) updated by Moffitt and Dover (2011) permit to develop models allowing to highlight the contribution of the customers / population in the development and improvement of new brands set up by the companies. Thus, these models were used to build a wikibrand relying on a community highly involved in the process of value creation and success of products. Interested in the region of Liguy in Italy, the objective of this paper is to verify how Moffit et al. (2011)’s model can be used in the context of territorial marketing as a tool of wiki destination.
关键词：Marketing;Crowdsourcing, wikibrand, wikidestination, consumer behavior, territorial marketing;M31