文章基本信息

标题：O ethos da auto-ajuda
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作者：Anna Flora Brunelli
期刊名称：Revista de Estudos da Linguagem
印刷版ISSN：2237-2083
出版年度：2005
卷号：13
期号：2
页码：27-51
语种：Portuguese
出版社：Faculdade de Letras da Universidade Federal de Minas Gerais
摘要：In this paper, based on French Discourse Analysis, following thetheory developed by Maingueneau, we investigate the ethos ofself-help counselling literature, by analysing the enunciativecharacteristics of this discourse. The analysis reveals that the ethosof self-help counselling literature is the ethos of the confident andtrustful man, the man who has no fears, no doubts and nevercomplains, because he deeply belives in his own success. Thiskind of man is also a man of a action, who is always concentratedon his owns attairs. The analysis also reveals that self-help cousellingliterature promotes its owns enunciative characteristics.