文章基本信息

标题：Notas Sobre um País em Transe: Mídia e Copa do Mundo no Brasil
本地全文：下载
作者：Édison Luis Gastaldo
期刊名称：Motrivivência
印刷版ISSN：2175-8042
出版年度：2001
期号：17
语种：Portuguese
出版社：Universidade Federal de Santa Catarina
摘要：ABSTRACT: This paper presents some issues concerning the relation between football and culture in Brazil, since an ethnographic experience that took place during the World Cup of 1998. I analyse advertising and sports journalism discourses during the World Cup, taking into consideration the media dimension of football. Thus, I think that along with the clear participation of football on Brazilian contemporary culture, it is important to emphasize its appropriation and interpretation by the discoursive field of the media. Key Words: World Cup (football); media; sports.
其他摘要：ABSTRACT: This paper presents some issues concerning the relation between football and culture in Brazil, since an ethnographic experience that took place during the World Cup of 1998. I analyse advertising and sports journalism discourses during the World Cup, taking into consideration the media dimension of football. Thus, I think that along with the clear participation of football on Brazilian contemporary culture, it is important to emphasize its appropriation and interpretation by the discoursive field of the media. Key Words: World Cup (football); media; sports.
关键词：Educação Física;Esporte;Lazer