文章基本信息

标题：GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSES
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作者：Eduardo Armando ; Adalberto Américo Fischmann
期刊名称：Future Studies Research Journal : Trends and Strategies
电子版ISSN：2175-5825
出版年度：2010
卷号：1
期号：2
页码：43-66
DOI：10.7444/future.v1i2.12
语种：Portuguese
出版社：Fundação Instituto de Administração
摘要：This research studies how the studied firms gain sustainable competitive advantages (SCAs). The issue has been studied in the literature on business strategy: the challenge for managers is to identify, develop, protect and use resources and skills that provide the firm with SCAs. Eight cases were studied. All concerned Information Technology firms that sell to other companies. The variables used were qualitative. Data was collected from primary and secondary sources of information. The primary sources consisted of the studied firms, where interviews with management were held. The main results are: (1) One firm develops products abroad and this aspect is a competitive advantage. (2) There are cases that resort to a model that provides them with great operating flexibility. (3) One firm obtained SCAs by developing a strategy whereby it implemented a franchise model for development and distribution. The franchise system encourages entrepreneurial behavior among the franchisees. (4) One case gained a competitive advantage through the complexity and sophistication of its products. (5) Some of the cases searched for market niches that were less exposed to competition. Key-words: Strategic management. Strategic planning. Advanced Technology firms. Management of multinationals.
其他摘要：This research studies how the studied firms gain sustainable competitive advantages (SCAs). The issue has been studied in the literature on business strategy: the challenge for managers is to identify, develop, protect and use resources and skills that provide the firm with SCAs. Eight cases were studied. All concerned Information Technology firms that sell to other companies. The variables used were qualitative. Data was collected from primary and secondary sources of information. The primary sources consisted of the studied firms, where interviews with management were held. The main results are: (1) One firm develops products abroad and this aspect is a competitive advantage. (2) There are cases that resort to a model that provides them with great operating flexibility. (3) One firm obtained SCAs by developing a strategy whereby it implemented a franchise model for development and distribution. The franchise system encourages entrepreneurial behavior among the franchisees. (4) One case gained a competitive advantage through the complexity and sophistication of its products. (5) Some of the cases searched for market niches that were less exposed to competition.Key-words: Strategic management. Strategic planning. Advanced Technology firms. Management of multinationals.
关键词：Administração Geral - Estratégia em organizações