文章基本信息

标题：Investigating the Moderating Role of Corporate Image in the Relationship between Perceived Justice and Recovery Satisfaction: Evidence from Indian Aviation Industry
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作者：Vikas Gautam
期刊名称：International Review of Management and Marketing
电子版ISSN：2146-4405
出版年度：2011
卷号：1
期号：4
页码：74-85
语种：English
出版社：EconJournals
摘要：In the context of present research, author attempts to bridge the gaps in the literature by investigating perceived justice dimensions and to examine whether brand image plays moderating role in the relationships between perceived justice and recovery satisfaction. The study is based on primary data, collected from the air customers in developing country, India. The first model of the hierarchical regression analyses indicated that all three justice dimensions of distributive justice, procedural justice, and interactional justice are positively related to recovery satisfaction, and the effect of distributive justice on recovery satisfaction was stronger than interactional justice, and subsequently, effect of interactional justice on recovery satisfaction was stronger than procedural justice. The results also confirmed that all three interaction terms were significant, which shows that corporate image plays a moderating role between perceived justice dimensions and recovery satisfaction. Keywords: Corporate image; Distributive justice; Procedural justice; Interactional justice; Indian aviation industry JEL Classifications: C10; L93; M31