文章基本信息

标题：Soft Power Study on Higher Education Talent Cultivation Mode of International Trade
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作者：Hui LI ; Yanrong LIU ; Xiaowei JIA 等
期刊名称：International Business and Management
印刷版ISSN：1923-841X
电子版ISSN：1923-8428
出版年度：2014
卷号：9
期号：1
页码：111-117
DOI：10.3968/5293
出版社：Canadian Research & Development Center of Sciences and Cultures
摘要：Soft power of higher education is a complex and comprehensive index system. And thus the construction of soft power is a systematic project. In the course of soft power build-up, talent cultivation mode is the core underlying other educational programs. Capability outlined in talent cultivation mode can be classified as “hard” or “soft” and colleges and universities tend to focus on “hard” one rather than “soft” one. Through the case study of international trade (abr. int’l trade) undergraduate program, this paper intends to investigate the elements of soft power in terms of talent cultivation mode, pointing out the drawbacks of talent cultivation soft power in the light of awareness, mechanism, methods and facilities and discussing measures to improve soft power. Key words: Soft power; Talent cultivation mode; Drawbacks; Measures
关键词：Soft power;Talent cultivation mode;Drawbacks;Measures