文章基本信息

标题：Promotion Research of the E-Commerce Site in Small and Medium-Sized Enterprises
本地全文：下载
作者：Bingjie WANG ; Linsan YUAN ; Xuepu LIU 等
期刊名称：Cross-Cultural Communication
印刷版ISSN：1712-8358
电子版ISSN：1923-6700
出版年度：2013
卷号：9
期号：5
页码：92-95
DOI：10.3968/j.ccc.1923670020130905.Z003
语种：English
出版社：Canadian Academy of Oriental and Occidental Culture
摘要：This paper first presents the e-commerce website development status of small and medium-sized enterprises (SMEs); and then studies the ways to promote e-commerce websites in the information age using various research methods. Moreover, it points out the problems in e-commerce websites promotion in SMEs, and puts forward ways and thoughts to settle the problems.
关键词：SMEs; E-commerce; Website promotion