文章基本信息

标题：A formal approach to test commercial strategies: Comparative study using Multiagent based techniques
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作者：Castillo, Luis Fernando ; Bedia, Manuel Gonzalez ; Uribe, Ana Lorena 等
期刊名称：Journal of Physical Agents
印刷版ISSN：1888-0258
出版年度：2009
卷号：3
期号：3
页码：25-30
语种：English
出版社：Red de Agentes Fisicos
摘要：This paper presents a multiagent recommendation system (RecMAS) able to coordinate the interactions between a user agent (AgUser) and a set of commercial agents (AgComs) providing a useful service for monitoring changes in the AgUser’s beliefs and decisions based on two parameters: (i) the strength of its own beliefs and (ii) the strength of the AgComs’ suggestions. The system was used to test several commercial activities in a shopping centre where the AgComs (AgComs) provided information to an AgUser operating in a wireless device (PDA, mobile phone, etc.) used by a client. The AgUser received messages adapted for conditions of particular offers of interest to the client. Using a theoretical model and a set of simulation experiments, commercial strategies in relation with the socio-dynamics of the system were obtained. This paper concludes with a presentation of a prototype in a real shopping centre.
关键词：Artificial Intelligence;SocioConfiguration; Multiagent systems; Agent-based modeling