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标题：CONSUMIDORES Y SU DECISIÓN DE COMPRA BASADA EN PRECIO E INFORMACIÓN SOBRE RESPONSABILIDAD SOCIAL CORPORATIVA (RSC). CASO DE ESTUDIO: ESTUDIANTES DE PREGRADO DE UNA UNIVERSIDAD PRIVADA DE MÉXICO (Artículo publicado en inglés)
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作者：Florina Guadalupe Arredondo Trapero ; Verónica del Carmen Maldonado de Lozada ; Jorge de la Garza García 等
期刊名称：Estudios Gerenciales
印刷版ISSN：0123-5923
出版年度：2010
卷号：26
期号：117
页码：103-118
语种：English
出版社：Universidad Icesi
摘要：The articles objective is to demonstrate that a socially responsible consumer is interested of being informed about Corporate Social Responsibility (CSR) practices and is also willing to pay a higher price for a product made with CSR. Criteria of price as well as the interest of being informed about CSR practices were the two variables analyzed for the Chi-Square test. Even though CSR was declared as an important issue for the majority of participants, products made with CSR hasn’t achieved much influence in the buying decision making or in the need of being informed about the CSR practices. The need to create social consciousness for consumers to promote CSR practices through the buying decision making was also demonstrated.
其他摘要：The articles objective is to demonstrate that a socially responsible consumer is interested of being informed about Corporate Social Responsibility (CSR) practices and is also willing to pay a higher price for a product made with CSR. Criteria of price as well as the interest of being informed about CSR practices were the two variables analyzed for the Chi-Square test. Even though CSR was declared as an important issue for the majority of participants, products made with CSR hasn’t achieved much influence in the buying decision making or in the need of being informed about the CSR practices. The need to create social consciousness for consumers to promote CSR practices through the buying decision making was also demonstrated.
关键词：Citizen consumer;corporate social responsibility;buying decision;CONSUMO;RESPONSABILIDAD SOCIAL;DECISION DE COMPRA;Consumo cívico, responsabilidade social empresarial, decisão de compra