文章基本信息

标题：Tingkat Kepuasan Pelanggan dan Strategi Pengembangan Usaha Jasa Salon Kecantikan Keraton di Tangerang
本地全文：下载
作者：Wine Widiana ; Musa Hubeis ; Sapta Raharja 等
期刊名称：MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
印刷版ISSN：2085-8418
出版年度：2013
卷号：8
期号：1
页码：88-98
语种：Indonesian
出版社：Institut Pertanian Bogor
摘要：Salon Kecantikan Keraton that was established in 2007 is required to improve services in order to compete in facing the competition of growing salon business. Since Salon Kecantikan Keraton was established, there is a number of customers decreased significantly, so the researcher is trying to conduct a study in order to increase the number of customers and increase the profitability of the Salon Keraton . The methods used in this research are descriptive analysis , reliability and validity test , chi-square, cross tabulation , IPA, CSI and SWOT analysis . Customer characteristics of Salon Kecantikan Keraton majority are women aged 26-35 years worked as employees whose income of Rp1-3 million. In general, customers get information from the banner that is placed in front of the salon. Based on the relationship between customers and the level of performance characteristics can be concluded that female customers , especially those who are over the age of 40 years and customers who have income above Rp8 million more sensitive and requires more attention to handle . E mployee and entrepreneur are easier to understand and comprehend the type of care provided, the frequency of visits depends on the services during the first visit can lead to good impression on customers, sources of information with a banner that is placed in front of the Salon Kecantikan Keraton’s staff are very helpful in providing information the type of care and price of Salon Kecantikan Keraton. The main priority of repairs need to be done about strategic accelerate Salon Kecantikan Keraton performance repaired relevate with cost and benefit and Salon Kecantikan can achieve optimum goals and easy for implementation .
关键词：customer service, income, information and strategic