文章基本信息

标题：Re-Introducing Visitors: Thoughts and Discussion on John Falk’s Notion of Visitors’ Identity-Related Visit Motivations
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作者：Dimitra Christidou
期刊名称：Papers from the Institute of Archaeology
印刷版ISSN：2041-9015
出版年度：2010
卷号：20
期号：0
页码：111-122
DOI：10.5334/pia.344
语种：English
出版社：Ubiquity Press
摘要：Until today museums have tried to identify and segment their audiences based on their demographics. After years of conducting research in the US, John Falk in 2009 introduced a descriptive and predictive framework for identifying visitors on the basis of their motivations, as related to identity. This article summarises Falk’s innovative framework as described in his book Identity and the Museum Visitor Experience (2009), in addition to his presentation at the Visitor Studies Conference at the Victoria and Albert Museum in January 2010. In addition the article draws on the author’s related research case studies from the Courtauld Gallery, the Horniman Museum and the Wellcome Collection in the UK.
关键词：Museum studies; audience development; Museum evaluations;identity, visitor studies, motivations, segmentation