文章基本信息

标题：Evolución de los factores de posicionamiento web y adaptación de las herramientas de optimización
本地全文：下载
作者：Jorge Morato ; Sonia Sánchez-Cuadrado ; Valentín Moreno 等
期刊名称：Revista española de Documentación Científica
印刷版ISSN：1988-4621
出版年度：2013
卷号：36
期号：3
页码：018
DOI：10.3989/redc.2013.3.956
语种：Spanish
出版社：Consejo Superior de Investigaciones Científicas
摘要：Search Engine Optimization (SEO) tools are designed to analyze and optimize resources regarding positioning factors. Web positioning techniques are applied in order to improve the relevancy of web resources. Webmasters usually use SEO tools to analyze a web site according to some positioning factor. They are required to be updated to achieve two basic goals: to increase the user’s satisfaction while searching the web and to decrease web spamming. We have studied the trends that affect positioning algorithms and optimization techniques. Several SEO tools were analysed in order to learn which functionalities have been implemented. Furthermore, an experiment was performed to test how the positioning factors help optimize the results and if these factors are present in the functionalities found in the SEO tools. Finally, a literature review was carried out to detect future trends in search engines’ algorithms. Results show that SEO tools help in the optimization process but to an insufficient degree; therefore the algorithm’s evolution study suggests that there is a need for major updates in the short term.
关键词：SEO tools;search engine optimization;web positioning;Herramientas SEO;optimización en motores de búsqueda;posicionamiento web