文章基本信息

标题：Universidades y Google News: visibilidad internacional a través de los medios de comunicación online
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作者：Víctor Herrero-Solana ; Luis Arboledas ; Elisa Legerén-Álvarez 等
期刊名称：Revista española de Documentación Científica
印刷版ISSN：1988-4621
出版年度：2014
卷号：37
期号：3
页码：052
DOI：10.3989/redc.2014.3.1130
语种：Spanish
出版社：Consejo Superior de Investigaciones Científicas
摘要：The dissemination of scientific information and its presence in the main media converge on the Internet. Both processes contribute to create the online reputation of an academic institution. This study discusses whether the research competence of a university has an impact on its digital media presence. To answer this question, we measured and compared the research output from nine universities together with news about them retrieved from Google News. The results show that the greater the scientific capacity, the greater the media visibility, therefore resulting in greater impact and standing.
关键词：Corporate branding;online standing;online media;universities;Google News;media impact;Imagen corporativa;reputación online;medios digitales;universidades;Google News;visibilidad mediática